Experience
Vendor Marketing Specialist – foodpanda Taiwan, Taipei🇹🇼
- Utilized digital marketing strategies to increase inbound leads, including digital ads, WoM marketing, KOL collaborations, and blogger partnerships
- Managed communication with vendors through various channels, including eDM, Line, and web platforms
- Optimized vendor onboarding communication, increasing automatic vendor activation by 15.6%
Brand Marketing Specialist – King Car Group, Taipei🇹🇼
- Responsible for brand marketing in the food and beverage sector, including annual strategy planning and quarterly budget management
- Collaborated with R&D, product, and factory teams to analyze consumer preferences, boosting product awareness and sales
- Managed Facebook fan page, collaborating with agencies to boost engagement and grow the fan base to 1.7K
Account Executive – United Communication Group, Taipei🇹🇼
- Executed integrated marketing plans for client brands such as Taiwan Beer(台灣啤酒), Uni-President Soy Milk(統一豆漿), and Nissan(裕隆日產)
- Managed online digital campaigns, produced advertising videos and organized new product launch events
Project
Easy Cook Noodles Marketing Campaign, King Car Group
- Promoted Easy Cook Noodles through integrated media features and social media management, resulting in a 125% increase in monthly sales
Nissan’s New Car Launch Plan, United Communication Group
- Implemented an advertising strategy and successfully hosted a new car launch event to elevate the brand image; Created a TV commercial, achieving 3.2 million views on YouTube